Top 5 Tips: Writing for a Mobile Audience

It's no secret that mobile usage is on the rise. According to a recent comScore study, "Mobile now represents 65 percent of digital media time, while the desktop is becoming a "secondary touch point" for an increasing number of digital users." 

With that said, the way we write content (and create websites), is shifting and there are a few things to keep in mind: 

1. Create Concise Headlines

Don't let your long headlines get lost below the fold. It's best to keep your headlines short and to the point. 

2. Put The Most Important Information Up Front

If a user is searching for specific information, it's best to provide all the information at the very beginning of the article or website. The last thing you want is for your visitors to get impatient and leave your site. 

3. Keep Paragraphs Brief

While long-form content is still important, in the mobile age, your information is likely being skimmed so keep it simple. 

4. Include Images

Images aren't going away and remember that users are viewing your content on smaller screens so feature images appropriately. Make sure any text within the image is legible. Below is a bar chart courtesy of comScore showing the Unique Visitors on top Digital Platforms. 

5. Have a Video? Embed It.  

Video consumption on mobile devices are also on the rise, so make sure you're embedding any relevant videos onto your site/blog post. 

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