Friday Five: 360-Degree Halloween Videos, YouTube Red and More

Some interesting developments this week in the world of advertising. Bold moves by YouTube and cool vids by Target helped lead the charge. Sit back and check out this week's Friday Five for the latest and greatest in digital. 

  1. Target embraced the 360-degree video with their latest Halloween push. Their creepy interactive series is big step in creative marketing, as they get points for effectively combining entertainment and sales.
  2. Google announced  the launch of its new Shopping Insights Tool. Retailers will now have access to additional points of data to help easily identify shopping trends.
  3. Don't like being bombarded by ads while on YouTube? Then get ready for YouTube Red, Google's new subscription service that lets you kick ads to the curb.
  4. Twitter is opening up two of its tools to everyone. In fact, the two new tools are what Twitter uses for its Moments feature. Meet Publisher and Curator.
  5. And speaking of Twitter, get ready to answer (or at least get asked) a lot of questions in your feed. Polls are officially getting the greenlight.

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