How to Set Up Google Analytics

When it comes to your website and the content you create, you'll want to make sure you know who you're creating that content for. One way to figure out your audience is through analytics tracking, which will allow you to see audience demographics including gender data, city and country. Analytics will also tell you which pages resonate with your visitors as well as how they're finding your site. Follow the instructions below to install Google's free tool called Google Analytics.

1. Create a Google account and then head to and sign up for a free analytics account: 

2. Next, go to the Admin tab and select the drop down menu under "Accounts." You'll want to click on "Create New Account."

3. Enter the Website or App Name.
If you plan on tracking more than one app in your account, use a very specific and descriptive name that includes the edition or version number. This will help you keep your app properties organized.

4. (Web only) Enter the Web Site URL.

5. Select an Industry Category.

6. Select the Reporting Time Zone. Note, this will be used as the day boundary for your reports, regardless of where the data originates.

4. Click Get Tracking ID. Note, your property is created after you click this button, but you must set up the tracking code to collect data.

5. Once you've generated the Tracking ID, you'll need to paste the code into your Content Management System (CMS). Some CMS platforms allow you to simply paste the actual tracking ID, which looks like UA-12345678-1. 

Once you've implemented the Google Analytics code, verify that your data is being tracked by looking at the "Status" on the same page where your code was generated. 

It's important to include any privacy policy disclosures if you're tracking cookies on your site and leveraging certain features within Google Analytics. For instance, the "User ID" feature requires that you, "give your end users proper notice about the implementations and features of Google Analytics you use (e.g. notice about what data you will collect via Google Analytics, and whether this data can be connected to other data you have about the end user). You will either get consent from your end users, or provide them with the opportunity to opt-out from the implementations and features you use."

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