If you've noticed that your Facebook posts have been reaching less and less people, you're not alone. When it comes to Facebook advertisements, "Boosting" your posts can be an effective way to reach a wider, more targeted audience. Today, I'm going to walk you through promoting your posts on a small budget via the Facebook mobile app.
Step 1: While scrolling through your Facebook posts, identify the one you want to Boost so that it gets the most visibility.
Step 2: Click on the blue "Boost" button.
Step 3: Select the audience that you want to view your post. Your options include those who already "Like" your page, people who "Like" your page and their friends or you can select a targeted segment.
Step 4: Next, you can target specific cities/countries where you want your post to be seen.
Step 5: Then, select how much you're willing to spend on this particular advertisement. The more you spend, the greater the reach your post will receive.
This was just one of the many advertising options that Facebook offers. If you’re unsure about executing Paid Media on your own, we’re happy to help and can do it for you.