Friday Five: Twitter Woos Small Business + More

Happy (early) 4th of July! You'd think the week before a major holiday means news would be slow, but it seems that's not the case. All of the big guys had something to share. From Facebook to Twitter to Google, see what's new in today's digital roundup. 

  1. Facebook finally officially announced that the latest round of changes to the news feed algorithm could negatively impact traffic to your business page. This isn't much of a surprise if you've already seen the dwindling reach, but it's nice that they finally addressed it. Sidenote: This is why I always tell people to diversify their traffic sources - relying on only one can bite you when the rules change. And they always change.
  2. Speaking of Facebook, more changes are coming to mobile. Get ready for the new Save and Share Chrome extensions, which will allow you to grab content from anywhere. More deets here.
  3. If you live in an earthquake zone (like me), then this latest Google update might be of interest. Next time you think you've felt an earthquake, go ahead and search for it on Google. You'll get a ton of useful information based on your location. 
  4. To help small businesses get a better handle on their customers, Twitter is launching a new app called Twitter Dashboard. The data is organized in a way that is especially useful for those who are new to Twitter or don't have the time to monitor their accounts 24/7. 
  5. Not to be left behind, Pinterest is making even bolder moves in its desire to revamp the shopping model. Don't count them out as a major player in e-commerce.

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