Setting Up Social Listening Dashboards For Your Company

Do you know what your customers are saying about your company or the services you provide? Social listening is important for every business. It's essential to be aware of any online complaints, negative reviews or help with any customer service issues. It's also important to see how others perceive your company and what they're saying on digital platforms including blogs, social media channels, review sites, and more. Today, we're going to walk you through how to create a few social listening alerts so you'll always be on top of issues surrounding your company or brand. 

Google Alerts

Navigate to the Google Search Engine and click on the "News" tab. Type in your search phrase related to your business and then scroll to the very bottom of the page. You should see a button that says, "Create Alert." Next, you'll need to customize how often you want to receive the alerts. You can also customize where you want your alert to be delivered. Once you've selected your preferred settings, simply hit "Create Alert."  

Tweetdeck Streams

On Tweetdeck, you'll be able to track and monitor conversations about your brand on Twitter. To set up a column around search, simply click on the + sign and then type in keywords about your brand. Once you've entered a search phrase, simply click on "Add Column" at the very bottom. Now, you'll track any tweet related to your search. 


Hootsuite allows you to create a dashboard to track searches on Twitter, Youtube, and G+ around your company as well as specific phrases or keywords about your brand. Whenever specific keywords or phrases about your brand are posted on social channels, you'll see it in your dashboard. To set this up, you'll need to navigate to the "Add Stream" tab on the upper left of your screen. Then, select the profile and then "Search." Next, populate the search section with any relevant keywords about your company. 

Repeat the steps for any phrases on the next tab.   

Once you've set up your alerts and dashboards, you'll want to make sure you have guidelines for how to respond to customers who've been talking about your brand. It's never a good idea to reply to a negative comment in an unprofessional manner. At Tigerlily Consultants, we can help you develop your Editorial Voice Guidelines as well as provide you with best practices. 

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