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Friday Five: Social Networks Battle for Ad Dollars

Friday Five: Social Networks Battle for Ad Dollars

Social media is great for raising brand awareness and building customer loyalty, but it's also where many businesses are now investing their ad dollars. Social budgets have become a consistent part of most marketing plans, and as more options pop up, the competition to keep the lion's share of the pot heats up, too. The latest ad news and more in today's digital roundup.